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Lead Attribution That Doesn't Lie: A Practical Model for Real Estate Marketing
Most brokerages blame Google for everything. Here's how to build an attribution model that reflects reality—and survives contact, showing, and closing.
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Most brokerages blame Google for everything. Here's how to build an attribution model that reflects reality—and survives contact, showing, and closing.
Pageviews feel good but don't close deals. Here's what to measure instead to know if your marketing is actually working.